A Major Announcement for our Customers and Partners


The directors of leading Australian-based business intelligence company Hologram Pty
Ltd today announced the company’s acquisition by Northern Ireland-based software
and consulting services provider First Derivatives plc, in a deal worth approximately
$A2.5 million

The Hologram acquisition strengthens First Derivatives’ presence in the Asia Pacific
region and will enhance the company’s global service offering.

Hologram was founded in 2004 by Guy Pitman and John Miller, recognised as world-
class experts in treasury risk management. Last year, Paul Phillips and Rob
Hodgkinson joined the company as directors, bringing to the table their expertise in
securities markets and high-performance trading systems.

Hologram delivers world-class, future-proofed data management solutions and
software developed by the company is currently used by several hundred financial
institutions and corporate treasuries globally. With offices in Sydney and Adelaide,
Hologram offers near-shore support to investment banks in the Asia Pacific region
from a low cost base.

First derivatives’ Delta product suite, which is in use in many of the top tier
investment banks and hedge funds globally, includes enterprise risk,
algorithmic/program trading and data management solutions which deliver true real-
time performance.

Hologram principal, Paul Phillips, said: "We are excited about the opportunities that
this transaction provides for Hologram. It gives us additional channels to market for
our treasury and enterprise risk management systems and allows us to accelerate our
plans by leveraging First Derivatives’ global presence and expertise in Kx technology.

“In addition we are looking forward to growing First Derivatives’ sales and consulting
presence in the Asia Pacific region and the acquisition will also enable us to expand
our European operations in our Treasury Risk Consulting Business,” Phillips said.

The company’s principals consult to other sectors where data analytics are an
increasingly important operational discipline. Hologram is also the exclusive partner
for Kx systems in the financial services sector in the Australasian region.

Founded in 1996, First Derivatives currently employs 260 people worldwide and
counts many of the world’s top financial institutions as customers. The company is a
specialist provider of consulting services to the capital markets technology sector and
has operations in London, New York, Stockholm, Shanghai, Singapore, Toronto and
Hong Kong.

First Derivatives' CEO Brian Conlon said: “The skills of Hologram’s executive team
complement those of First Derivatives extremely well and Hologram’s product range
will slot seamlessly into our Delta product suite. The Hologram principals have a track
record of developing and marketing enterprise software in our domain and this
expertise adds to our team of world class technology professionals.

“We continue to invest significant resources in research and development and the
acquisition will help us expand our range of applications and adds corporate treasuries
to our target customer base. The transaction is a coming together of two very like-
minded firms with a mutual emphasis on professionalism and a drive to produce
market leading software,” Conlon said.


About Hologram

Founded in 2004, with offices in Sydney and Adelaide, Hologram provides a range of
risk management solutions and consulting services to financial institutions across the
globe. The company’s areas of expertise include treasury risk management, trading
systems, software development, database management and risk and pricing models.


About First Derivatives plc

Founded in 1996, First Derivatives currently employs 260 people worldwide and
counts many of the world’s top financial institutions as customers. The company is a
specialist provider of software and consulting services to the capital markets
technology sector and last year worked with more than 50 different investment banks
and hedge funds in London, New York, Singapore and other major financial centres in
North America, Europe and Asia.